Measuring Ad Engagement: Mobile, Native, and Events
Ad engagement is one of the great challenges for digital magazines – and brands in general – but signs point to positive trends taking shape Despite the proliferation of platforms, channels, and...
View ArticleInternet Advertising Revenue Drives Local Ad Boom
… but national ads push Meredith Internet advertising revenue increase as MSLO deal pays dividends; plus, news from Forbes and Tribune Publishing Internet advertising revenue isn’t all the way there...
View ArticleApple Publishing for Digital Magazines: Is “News” Working?
Apple publishing is nothing new to media companies, but Apple News is – how is the aggregation format working as a successor to Newsstand? Apple publishing opportunities have long served as a component...
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3 Digital Magazine Publishing Predictions for 2016
Publishers will reinvent their digital magazines across platforms and newsstands in 2016 This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single...
View ArticleMagazine Industry Trends: Audience, Digital Ads, Paywalls for Online Content
Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT So much news about magazine industry trends during the past month, in large...
View ArticlePay-Per-Article Push Is Making Its Big Move
Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs Will readers pay per article to access quality content? Many...
View ArticleAd Blocking Impact Will Reach Unprecedented Levels in Coming Years
Gauging ad blocking impact does not yield good news for digital publishers; plus, launches from Time Inc. and Wedgwood What we know: Ad blocking is on the rise. What we don’t know: whether the effort...
View ArticleContent Marketing, Publishing a Match Made for Growth
For The Atlantic, content marketing + publishing = expansion; plus, is Facebook playing favorites and is email the answer to ad blocking? When it comes to content marketing, publishing executives know...
View ArticleNative Agency Approach a Priority for Digital Publishers
Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines So maybe you’re not quite ready to launch your own native agency, but...
View ArticlePublishers Using Technology for Audience Development Growth
Audience development growing with faster ads, custom software and more social media usage Audience development continues to be a wide area for publishers to explore. The best strategies show consistent...
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